Having a content management plan in place for your website is a crucial part of increasing your search traffic levels.
Actually having someone produce and deliver that content for you means that you don’t need to find time and be accountable, as the work is done for you.
As an example, a client on our monthly content plan saw a 51% traffic increase year on year for January to his trade website, along with improved search rankings across the board (details below).
How it works
Posting relevant, interesting content on a regular basis, which is optimised for SEO and AI, but is also written and laid out with the customer in mind, serves three key purposes:
- Audience engagement – a site that is regularly updated with new content sends a different signal to customers, compared to one which stays the same for months.
- Search optimisation – good content is still the core of good SEO; frequently adding content which uses relevant key phrases, is correctly tagged, and follows the latest best practice will help the site rank better.
- AI optimisation – understanding how to adjust content and add extra elements to make it AI friendly will increase the likelihood of citation and appearance in AI search conversations.
An added bonus is that the new website content can also form part of your social media strategy, as you can share and post it to your active platforms.
Key results for our trade client
- 51% increase year on year traffic for the month of January.
- Search impressions were up 24%.
- Google traffic to the core services page increased by 39%.
- Two previously low ranking service pages saw 136% and 102% increases following recent optimisation, resulting in 375 hits and 190 hits respectively.
To get involved
If you would like to discuss a monthly content management plan for your website, please book a discovery call today and take the first step to increasing your traffic – calendly.com/ben-ben-yates/30min