The business is not located on a specific road, it is in a rural area, and using the post code on Google Maps sends people to a location a few minutes away.

They have accurate written directions on their website, but people don’t always read them or follow them.

The solution was to create a Google Maps listing, which means they can then embed a Google Map on their website with an exact marker of the location. This marker can then be used to generate driving or walking directions from any smart phone or computer, so customers can now easily get there.

The added bonus is that the listing allows them to gather independent Google Reviews, which benefits their SEO (search ranking).

Not every website problem requires a complex solution or a redesign; sometimes it can just be a simple change that benefits everyone.