- Use descriptive anchor text for internal links.
- Internal links guide users and search engines through your site.
- Balance link quantity to avoid overwhelming users.
In a new instalment of its ‘SEO Made Easy’ video series, Google provides three simple guidelines for utilising internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience.
Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify them quickly.
Additionally, internal linking can help search engines understand the relationships between pages, potentially leading to better rankings.
Read the full article here: https://www.searchenginejournal.com/google-shares-tips-to-improve-seo-through-internal-links/522797/
To discuss improving the internal linking of your website, please get in touch.