Buying mode doesn’t just apply to ecommerce websites – it applies to every website designed to generate business.

It’s a temporary state where a customer is actively considering, evaluating, and likely completing a purchase or deciding to engage with your services.

Buying mode in the context of website shopping isn’t a fixed time duration, but rather a mindset and set of behaviours focused on purchasing.

Understanding and supporting customer modes can help businesses create better buying experiences.

Key things to consider for buying mode:

1. Ensure your website is fully responsive and easy to navigate on smartphones and tablets.
2. Make it easy for customers to find what they’re looking for with intuitive navigation and search functionality.
3. Provide clear calls to action to enable fast decision making, be it purchase, sign-up, contact, call etc.
4. Provide a variety of payment methods, including credit/debit cards, digital wallets, and buy now, pay later options.
5. Display customer reviews and testimonials prominently.
6. Consider adding a live chat feature for immediate customer support.

Take an objective look at your website and see how it measures up – if you need to make some changes, talk to BY Design.