Just reflecting on a couple of clients we’ve recently been helping in the professional services and hospitality sectors.
Both wanted more eyes on their websites for different reasons.
One was looking to be more visible for local searches, in order to drive enquiries and referrals.
This then gives them opportunities to convert them into clients.
Following the work we did, they saw a significant uplift in the number of enquiries and more billable hours.
Another was looking to drive awareness of their Sunday dinner offering, to increase visibility for local searches, in order to increase table bookings.
They are now full every Sunday, have built a great reputation off the back of it, and rank very highly for their desired search terms.
The overall consensus in both cases is that you want an audience looking at you, not someone else, and taking the next steps with you.
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