“Thanks Ben. The Leyland one has really taken off, getting enquiries nearly every day from it.”
One of our financial services clients has offices in three locations across the North West.
When we launched their new website a couple of years ago, we created separate Google Business listings for each office location.
This approach has a number of benefits:
- It allows each office to collect their own Google Reviews.
- It allows them to post location specific content to their GB listing.
- Search and AI bots index them independently and make the connection between each GB listing and their specific location page on the website.
- The site then ranks better for location searches which relate to the GMB profile.
- AI conversations can provide a citation for the specific location, for example, ‘looking for an accountant in Leyland’.
This connected approach across the website, SEO strategy, AI strategy and Google Business profiles provides a complete online peace of mind service for the client, and as shown by the feedback received above, is working for them, meaning they can focus on managing their enquiries and doing what they do best – financial services.