This result is a combination of the on-page content changes and SEO improvements we made.
A citation is where a website (and business) is directly referenced by the AI answer in Google search.
In the image, you can see that a search for ‘SAIA Controller Support’ provides details of the original manufacturer, followed by a reference to MACOL, along with their contact details under the third-party support section below. The MACOL website also appears as the top two links on the right-hand-side.
How does this citation help MACOL?
Being cited by AI increases brand visibility and authority, even if it doesn’t always drive immediate clicks.
AI citations provide business exposure to audiences who discover content through AI-powered search methods. Earning these citations requires having high-quality, relevant content, as AI search prioritizes sources that accurately and helpfully answer user queries.
Benefits of AI citations for SEO
- Increased visibility and authority: AI citations can get your brand in front of a wider audience, even if they don’t click through immediately.
- Brand awareness and recall: Being cited in AI responses can help build brand recognition and strengthen your brand’s image.
- Potential for organic discovery: Content that gets cited by AI often ranks well in traditional search results too, creating a double benefit.
- Differentiation from competitors: Earning citations can help you appear even if you don’t have the largest backlink profile, as AI can cite sources that aren’t on the first page of traditional search results.