An article this week on SEL gives a detailed explanation of how to build a digital footprint that helps AI understand your expertise, recognise your credibility, and recommend your brand.
AI forms opinions about your brand from what it can see online; that’s your digital footprint.
The problem is that AI often sees only fragments of your business. It sees your website, content, reviews, and mentions, but much of the expertise, customer insight, and operational knowledge that makes your business valuable never makes it into the digital footprint.
The solution is to surface that knowledge; this article explains how to organise it into a single source of truth, turn it into machine-readable signals, and distribute it across the channels AI uses to understand, evaluate, and recommend brands.
If you need help implementing this for your brand/business, please get in touch.