People Also Ask
You may have noticed the People also ask box that appears on Google searches.
In the example below, for the search query ‘how to cook asparagus’, we see the first organic search result, following by four related questions that people have asked.
Each of these quick answers is drawn from a separate search result in the Google index, shown as a drop-down box with a short summary, with a link to the full web page if the user wishes to click through.
If you are a business owner looking to integrate a people also ask strategy into your website, please book your discovery call using the link below.
How does it relate to my website
By connecting your product or service website to related questions, you increase the chances of someone hitting your website.
For example, if you sell high quality asparagus online, then having a Q&A section which features information about the product, storage, how to cook it, recipes, and other related content, will help with this. Even if the customer doesn’t buy asparagus from you on that day, they have connected with your brand.
People Also Ask is important because it helps users find answers to questions strongly related to their search queries. It also helps those who aren’t confident about what they’re looking for. The additional questions in People Also Ask can help them come up with correct or more appropriate terms for their queries.
Utilising people also ask and AEO
There are several tactics to optimise your website for questions that people may ask, which relate to your business.
Key tactics:
- Provide a short 2-3 sentence summary at the beginning of any page or blog article which attempts to answer a question.
- Create an FAQ section which uses the correct schema.
- Use lists when summarising answers, as these are easier for the bot to analyse and display, rather than images, tables etc.
- Use questions in subheadings, both on pages and blog posts.
- Optimise your images to be consistent with the content above.
- Consider utilising video to demonstrate answers to common questions. A short video shared to your YouTube channel, tagged and linked to your website, then embedded on a page which also explains the same answer in a text format (as some users prefer reading to videos) will give you a double hit.