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It’s Not About The Cosmetics

Redesigning a website isn't just about the cosmetics; it's a chance to examine the fundamentals and ensure that the site delivers results.
It's Not About The Cosmetics - BY Design

We caught up with a couple of clients recently to find out how business is going following their website redesigns.

Client one showed a 17% and 20% uplift respectively in bookings for their two key appointment types.

Client two showed 537 impressions and 116 clicks within one month for the page to promote their weekend bottomless brunch. This has been a very popular page since launching the website and they are now regularly fully booked.

In both cases, the same principles were applied to the website design process:

  1. Are the main services clearly represented.
  2. How easy is it to book, purchase or get in touch.
  3. Can it be found via search for the main services.
  4. How does it compare to key competitors.
  5. Is it AI friendly – can it be referenced in automated search responses.
  6. Does it look modern, stylish and engaging.

To discuss getting more from your website, please get in touch >>

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