Website redesign completed for Lancaster Escape Rooms.

New owner Phil wanted to strip the website back to core content, clean up the navigation and reduce the number of clicks from landing to booking. He also wanted to introduce the new branding, and rewrite the website content to reflect the new ownership.

BYD created the previous Lancaster Escape website nearly ten years ago, so it was definitely overdue a design refresh.

Changes included:

1. Integration of the new branding
2. New home page design with direct booking links for each room for people who know what they want
3. Reduction in the amount of text, with new wording for key sections
4. Text and image updates to all pages
5. A full rebuild in WordPress (previously Joomla) to make the site easier for the in-house team to edit
6. Improved mobile-first responsive site layout and design
7. Complete navigation redesign
8. Stronger calls to action (CTA) throughout the site
9. Redirect map to handle traffic to the old booking system and the old Joomla URLs
10. Full SEO audit for all pages
11. Google resubmission process, with new sitemap URL
12. Assistance with securing access to the Google Business listing

Great to work with Phil and help him simplify the website so it provides a slick customer experience and represents the new ownership of the business.