Lindsey had a WordPress website in place for her business, which was perfectly adequate, however it needed some updates and modernisation, plus a broader review capture and Google Business integration strategy, so we sat down with Lindsey, devised a plan and then delivered it.
The work included:
- Creation of a white-out version of the LAM logo and customisation of the existing header.
- Page-by-page alterations to the site content and images, including a new client logo carousel.
- Page-by-page SEO optimisation of the content and meta tags.
- PHP security upgrade work.
- Support updating the Google Business listing*.
- Purchase and renewal of key plugins that had expired.
- Creation of a blog and two initial posts.
- Training on how to self-manage the blog.
Great to work with Lindsey on this project and looking forward to developing the website further over the coming months.
*Work completed on the Google Business profile:
- Updated the map marker.
- Added new photos.
- Added four products (services) with links to the relevant pages of her website.
- Wrote a proper profile description.
- Linked to all five of her social media profiles.
- Added some secondary categories.
- Added some more specific service location areas.
- Created the first news update.
We also provided a strategy and link to start gathering Google Reviews from new and existing clients moving forwards.