LLMs, or Large Language Models, are advanced AI systems trained on massive text datasets to understand, generate, and process human language, including the contents of your website.

LLMs don’t browse a website the way a human would do, instead, they are processing structure, semantics, and interpreting the data using a sophisticated learning process and pattern recognition.

This information is then stored in the AI system, and used to provide answers when someone asks a question, either via an AI search (Google) or in direct conversation with a chat bot e.g. Chat GPT.

With this in mind, a new feature being added to websites is an LLMs file, which is specifically designed to feed information to the AI system in a super efficient way, presenting a clear picture of your website and highlighting the key pages, content and services offered. This helps the AI provide better, more accurate information about your site and the services you offer. It can also help obtain citations, which is where the AI bot directly references your website in its answers.

We have had success on behalf of several clients in this area recently, including MACOL Systems, The Pier Hotel and Bay View Metals, who all have citations for their core services.

In the same way that XML sitemaps were created to help Google crawl website and understand their structure, the LLMs file does the same job for AI bots.

If you have a WordPress website, you can use a plugin such as Yoast SEO to create a basic, default LLMS text file. However, as with all tasks of this nature, the free automated file is of minimal use, and we do recommend having a custom file prepared instead, to maximise the opportunities available from correct AI indexing.

For further details about having a custom LLMS created, get in touch today and future-proof your website for visibility in AI tools like ChatGPT and Google Gemini.