Sometimes, rather than try to rank for something you think is important, you can reverse the process.
Start with your customer feedback.
Look at what your reviews are saying – what do people like about you and what services do they specifically mention.
Then, create a new page on your website, based on the above, focusing on the language used in the reviews, one specific service or aspect of your business, and include a direct quote of one review on the page.
What you are doing is building positive content based on what is already working well for your business according to your social proof; this will in turn signal to the AI and search bots that this is a key area of your business.
As an example, we did this with The Greyhound at Halton.
They received several good reviews about it being a great stop-off point for people travelling on the M6 motorway who wanted real food rather than a service station. The pub is five minutes from J34, so it is very easy for people to get to, and has a large car park, beer garden, and is dog-friendly. Some reviews also mentioned how motorhome-friendly it is.
We then developed a new page based around the above, to promote it as a motorway stop-off and overnight stop-off for motorhome travellers.
As a result, the pub has then had a noticeable increase of the above types of customer, and also has received more reviews in relation to the same thing. It has also achieved the number 1 spot in AI citations when you ask for a recommendation of somewhere to stop for food when travelling on the M6 near J34.