Website redesign completed for Sienna Jewellery of Kirkby Lonsdale.
Business owner Alyson wanted to give the design a full refresh, strip out the old content and photos, add some new photos of stock, and update the copy to emphasise the bespoke nature of her range and the personal experience that she offers.
As part of the work, we also completed an SEO audit and devised a strategy to target four key customer types – women buying unique pieces for themselves, people buying gifts for women, men’s jewellery and wedding jewellery.
In addition, we created a series of pages outside the navigation to profile the different jewellery designers that Alyson stocks. This is to help the website rank for searches relating to those specific suppliers.
BYD didn’t create the previous Sienna website, but we have hosted and maintained it for Alyson for a number of years now, so it was great to work with her on the new design.
From its beginnings more than 20 years ago, Sienna Jewellery has always been known for fine, high quality reasonably priced jewellery. They have built an enviable reputation for carrying stylish contemporary jewellery by designers from all over the UK and Europe.
