Following the creation of their new website last year, the decision was made to integrate the online store (USA and Canda) into the main website.

This required a full e-commerce build into the new website, migration and creation of products, connection to the USA payment gateway and FedEx for instant shipping quotes.

There was also a piece of work to decommission the old shop and build a redirect map to route any existing URLs to the corresponding product on the new shop.

This resulted in 794 successful redirects within the first two weeks of going live, and underlines the importance of always managing URLs when moving or changing a website. Without it, those 794 hits would have led to a 404 error page, and potentially, some lost customers.

Great to work with Amy, Lucy and Max on this project.