What’s the clearest sign a website has been left on autopilot?
October 7, 2026
Hosting keeps the lights on, but it rarely means someone is regularly checking that the moving parts still work.
Hosting keeps the lights on, but it rarely means someone is regularly checking that the moving parts still work.
The homepage should be ruthless about business priorities. Does the page guide them towards an enquiry, booking, purchase, or phone call?
If your current website isn’t bringing in enquiries, isn’t ranking well on Google, or no longer reflects your business, it may be time for a refresh.
When it comes to your website, offering only one way to get in touch can cost you business.
Your most visited pages are often your biggest opportunity to generate more enquiries – but only if they’re designed to convert.
Brian and Carole (trustees of the Centre) reached out to BY Design as they wanted to work with a local provider
A client on our monthly content plan saw a 51% traffic increase year on year for January to his trade website.
New owner Phil wanted to reduce the number of clicks from landing to booking.
Martyn and Helen wanted to refresh their website to give it a more corporate, commercial feel.
Directors Lyndsay and Penny wanted to refresh their website following a relocation to their stunning new offices.