Over the past year, we have added 188 different posts to the BY Design website, covering a range of topics including:
- Examples of our work
- Guidance on how to get more from your website
- Industry updates
- SEO advice
Each of these posts has been optimised for search, using meta data and post tags, with internal links to other areas of the website, and each one contains a clear call to action.
This content works alongside the core website pages to help with search ranking, so that new people can find us, and to clarify our offering to prospective clients. It also forms a free resource for existing clients to refer to if they are looking to get more from their existing website.
Whilst we aren’t suggesting you need to be adding 188 posts per year, it is definitely worth having a content plan for your website, to ensure it is up-to-date, presents your best offer to prospective clients, and that it can actually be found for what you are offering.